Be a Direct Selling Superstar | Mary Christensen

Summary of: Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader
By: Mary Christensen


Welcome to the fascinating world of direct selling as outlined in Mary Christensen’s book, ‘Be a Direct Selling Superstar’. This summary explores the potential of direct selling as a career path, its growth across the globe, and its rewards for those who work hard and smart in developing their business. Discover how you can become a successful entrepreneur in the fast-growing direct selling industry, with the freedom to choose your working hours and income by partnering with major corporations. Along the way, you’ll learn valuable tips and techniques to develop your skills in areas such as persuasion, goal setting, personal growth, and communication. Get ready to embark on a transformative journey that could change your life and the lives of others.

The Perks of Direct Selling

Direct selling is a lucrative career option as it offers a sense of freedom and growth. This profession allows you to become your boss and develop yourself personally and professionally. With over 2,000 direct-selling companies to choose from, you have an array of options from clothes to skincare and nutritional supplements. Along with being a financially secure job option, direct selling offers attractive bonuses, travel opportunities, and special tax benefits. The best part is that you can start small and part-time while working at a full-time job. With technology, it’s easy to compete with giant corporations without worrying about the back-end activities, which are taken care of by the company whose products you sell. Direct selling allows you to make friends and interact with other ambitious people, making it a personal growth business. Additionally, since you don’t need to spend any upfront money on setting up the business, the day-to-day operating cost remains manageable. Overall, direct selling is a mobile business where you can go to the customers and present your products at home parties, trade shows, fairs, and local clubs, ensuring a steady source of income.

Direct Selling: A Global Phenomenon

Direct selling is a rapidly growing industry across the globe, with a 10% rise in gross sales totaling $154 billion in 2012 as reported by the World Federation of Direct Selling Associations. The United States saw a 4.6% increase in 2012, surpassing the national economy’s growth rate, while Australia boasted an average growth rate of 12.5% over the last four years. Despite tens of thousands starting businesses daily, fewer than 1% reach the top of the plan. With over 15 million people working in the US direct-selling industry, anyone can follow in the footsteps of successful direct-sales entrepreneurs to achieve a better life.

Direct Sales Success

Learn the fundamental principles and strategies for achieving success in direct sales with these actionable steps.

Direct sales is a challenging and competitive field that demands a strategic mindset and unyielding determination to succeed. Whether you’re new to direct sales or have been in the industry for some time, this summary provides actionable tips that can help you reach your goals.

The most fundamental aspect of direct sales is setting clear, measurable goals that are ambitious but also attainable within a set timeframe, ideally no longer than 12 months. It’s important to ask the right questions when determining your goals and make them intensely personal to motivate you to achieve them. Visualization is also a key technique to inspire action and progress.

Incorporating principles like commitment to success, eliminating self-sabotage, and sharing your story are essential components for building a strong network of successful salespeople. Persuasive communication skills and the ability to tailor your presentation to the audience’s needs and interests are also critical. Working the numbers by promoting your business to everyone and walking the talk by using the products you sell can yield significant results.

To create a cohesive and productive team, it’s important to embrace a wide range of personalities and leadership styles while developing a training program. Recognizing the efforts of your top performers and encouraging the growth of your entire team can lead to greater success. It’s important to aim for consistency and focus on long-term goals, actively tracking your team’s progress and following the corporate business plan.

The essential principles of direct sales boiled down to their simplest form is simple: be proactive, work smart, and, most importantly, work with integrity. By committing to these core values, developing a strong work ethic, and striving for success in all aspects of direct sales, you can reap the rewards personally and professionally.

The Power of Persuasion in Your Career

Discover how mastering the art of persuasion can give you unprecedented control and influence over your own success. The book explains how persuasion works like atomic energy and can be used equally for good or ill. A mastery of the 12 “Laws of Maximum Influence” can help you achieve your goals positively. Persuasion is crucial to the economy, accounting for about 26% of the GDP in the US. The ability to persuade is power, and knowing when to use conscious or subconscious approaches is critical to success. Learn to persuade and motivate others to reach higher and achieve greatness.

The Power of Cognitive Dissonance

Our beliefs, values, and attitudes inform our behavior, but when we act in ways that contradict these internalized ideas, we experience dissonance. We may deny the problem, modify our behavior, reframe our values, or search for additional information to support our viewpoint. This little-known law coined by Leon Festinger in 1957 explains why people feel an urge to change something when faced with a conflict. This law also has various effects, such as bait and switch, brand loyalty, and public commitment. By creating circumstances where any action other than the solution offered creates dissonance, cognitive dissonance can be harnessed to influence behavior positively.

The Power of Obligation

Obligation, also known as reciprocity, is a persuasive technique that explains why we feel a need to return a favor whenever someone does something for us, no matter how trivial. This principle weakens negotiating positions and is often used by door-to-door salesmen and car dealers offering free items. It is also why businesses offer incentives to employees and potential clients. However, caution must be taken not to manipulate people by crossing the line with the Law of Obligation.

The Contagious Power of Cooperation

The more connected you feel to someone, the more persuasive they become. Similar to the halo effect, this law of cooperation suggests that if your approach benefits both parties, the other person will likely do what you want them to do. Furthermore, speakers can be more persuasive if they look, share common values, and have a similar background to their audience. To build rapport, show interest, use names frequently, smile, be funny, demonstrate respect, and use positive body language.

The Power of Social Pressure

The fourth law in the book deals with the influence of social pressure on our behavior. As social animals, we tend to follow the herd, and what others are doing becomes an automatic trigger that guides our choices. This law operates in every group, from salespeople describing their products as “best-selling,” to clubs and restaurants positioning themselves as “the place to be seen.” By winning social validation, your product or service becomes more appealing to your target audience.

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