Born to Blog | Mark W. Schaefer

Summary of: Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
By: Mark W. Schaefer


In the fast-paced world of blogging, embarking on a successful journey may seem intimidating. Discover the secrets to building a thriving blog for personal or business success in the groundbreaking book ‘Born to Blog’ by Mark W. Schaefer. Designed to be your comprehensive guide, this book summary covers essential aspects of finding your voice, developing your writing style, and identifying the right skills to create an impact. Furthermore, learn about the crucial role of storytelling, the different types of bloggers, crafting compelling content, and managing a blog’s challenges to propel your blog towards sustained growth.

Born to Blog

Anyone can become a successful blogger by following basic guidelines, including finding their voice, caring deeply about their topic, being willing to change course if necessary, and making a commitment. Blogging requires a different approach to writing, including starting with the most important point, writing shorter posts, crafting a compelling headline, and being authentic. Different types of bloggers, such as dreamers, storytellers, persuaders, curators, and teachers can use their unique skill sets to succeed in blogging. Business bloggers can promote their brand by using storytelling and discussing goals and aspirations. A blog is an effective tool for persuading customers, donors, and readers to consider a specific perspective. Before starting a blog, it’s essential to decide what kind of blogger one wants to be.

Maximizing Business Impact through Blogging

Blogging is a powerful tool that can enhance your brand awareness, increase sales, and foster a strong rapport with your customers. Unlike other social media platforms, the benefits of blogging extend beyond marketing and PR and can provide valuable insights for your sales and R&D teams. To ensure success, it is crucial to be clear about your objectives and plan carefully in areas such as writing, contributors, and content frequency. It is also important to decide who in the organization “owns” the blog and to create a content plan that aligns with your goals, target readers, and core topics. With proper planning and execution, blogging can become a team sport that breaks down silos and delivers measurable results. Utilizing tools like Google Analytics can help you track your performance and adjust your strategy accordingly. In conclusion, businesses that view their blogs as a relationship-building platform and prioritize creating high-quality content can maximize their business impact and stand out among their competitors.

Creating a Successful Blog for Business

Learn how to create a Minimum Viable Blog for your business by using open-source software, developing a diverse content calendar, implementing tracking analytics, and publicizing it on various social platforms. A successful business blog targets potential customers who have disposable income and problem-solving goals. Use WordPress plug-ins like Google Analyticator, SEO for WordPress, and social sharing icons. Your business blog should interface with your company website and maintain a clean design with minimal features. With the right strategies, your business blog can become a powerful tool for outreach and storytelling.

Writing Strategies for a Successful Business Blog

Learn how to publish effective content, boost your readership, and monetize your business blog with the help of these practical tips.

If you’re running a business blog, chances are you’re looking to attract and engage readers while also promoting your brand. But with so many types of content and strategies out there, where do you start? According to this book, there are four main types of content that you should focus on: evergreen content, identity content, people content, and bread and butter content. Each serves a different purpose and can help you achieve specific goals, from establishing your company’s mission and vision to driving traffic and sales.

To take your blog to the next level, consider implementing some of these writing strategies. One key approach is to give away your best content for free, whether it’s a valuable tip or a comprehensive guide. This can help establish your expertise and encourage readers to come back for more. Another tip is to leverage other platforms, such as guest posting on industry blogs and engaging in social media conversations. By joining the existing conversation, you can expand your reach and connect with new audiences.

To ensure that your blog is visible and easy to find, you should also prioritize search engine optimization (SEO). This involves using targeted keywords, optimizing your post titles and descriptions, and building backlinks from other reputable sites. In addition, you should strive to engage in meaningful discussions with your readers, whether it’s through comments, forums, or private messages. By showing that you care about their opinions and ideas, you can build a loyal community that will support your brand over time.

Finally, if you’re interested in monetizing your blog, there are various ways to do so, from advertising to affiliate marketing to selling your own products. However, it’s important to strike a balance between generating revenue and maintaining authenticity. Be honest and transparent with your readers, and avoid any tactics that may come across as insincere or opportunistic.

By following these tips and experimenting with your own unique voice and style, you can create a successful business blog that informs, inspires, and delights your readers.

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