By Jeffrey Gitomer Little Green Book of Getting Your Way | Jeffrey Gitomer

Summary of: By Jeffrey Gitomer Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Y (1st)
By: Jeffrey Gitomer


Embark on a journey to rediscover your innate persuasive potential with Jeffrey Gitomer’s Little Green Book of Getting Your Way. Explore the 9.5 concepts that will help you attain your goals, which span from understanding the true meaning of persuasion, to being well-prepared, to developing strong communication and presentation skills. The book emphasizes the importance of self-belief, passion, and finding a middle ground that satisfies all parties. Remember, persuasion is not manipulation; it is both a science with specific learnable techniques and an art that demands the right attitude.

The Power of Persistence

From infancy to adolescence, we used to be persistent individuals who would do anything to get what we want. However, as we grow older, we tend to lose that admirable quality and readily give up when faced with failure. In the book, the author suggests that it’s time to reignite that tenacity and determination to attain one’s future goals. The book offers powerful new persuasive techniques to teach oneself and implement. With 9.5 essential concepts, readers can hop back onto the persistence express to achieve what they desire.

The Art and Science of Persuasion

Persuasion should not be mistaken for manipulation, as it requires mastering learnable techniques and maintaining an affirmative attitude. Effective persuasion calls for preparation, which includes learning about the people you want to influence and persuading yourself first. This self-belief should be deep and sincere, leading to an overwhelmingly positive attitude. With conviction, enthusiasm and passion, you can get what you want and convince others to want the same. Therefore, persuasion is both a science and an art, requiring both technical skills and the right mindset.

The Art of Persuasion

To get what you want, you need to get noticed, develop your communication skills, and learn to tell your story in an engaging way. This book reminds us that the ability to write and speak well is vital to our success in today’s increasingly networked world. It encourages us to be assertive, creative, and to deal in transferable concepts. To be persuasive, we must be willing to compromise, seek a middle ground that satisfies everyone and add some humor to keep our audience engaged. The key takeaways from this book are that we should learn to speak with conviction, communicate our ideas effectively, and be open to collaborating with others to achieve our goals. So, let’s start squeaking and become the squeaky wheel that always gets the oil!

Mastering the Art of Persuasion

Persuasion is an essential skill for achieving success in personal and professional relationships. Effective persuasion involves several crucial points that must be understood if one hopes to convince others to support their goals. First, it is imperative to clearly communicate the “who,” “why,” and “what” of your message. Secondly, demonstrate how your proposals will benefit the other person. Honesty and authenticity are also essential, as phony behavior will severely hamper your credibility. Developing engaging relationships based on sincere interest is another essential point to remember. Effective communicators must also consider their credibility and rely on intelligent questioning to unearth the motivations driving the other person. Consistently delivering vivid, evocative stories is another effective strategy for capturing another’s attention and potentially persuading them. Finally, developing a strong personal reputation as a winner will help increase the likelihood of successful persuasion. By following these key points, one can master the art of persuasion and foster positive relationships with others.

Master the Art of Persuasion

To be persuasive, one must develop presentation skills. When standing before an audience, ensure to engage them, communicate clearly, and make your main point crystal clear. Anticipate how you can persuade your audience, then rehearse your presentation until perfect. Use recording devices to record both audio and visual presentations to critique your performance. Remember, you are there to persuade and not defend yourself. Focus on your audience and what they want to hear.

Engage and Persuade

This book advises presenters to focus on selling themselves rather than their message, and to make their presentation feel like a show. The author suggests using audiovisual aids, avoiding audience participation, using humor and props, and keeping the talk short. The presenter should be passionate about their product, but also remain calm and in control. Additionally, the book warns against flubbing answers during the question and answer section. By following these guidelines, presenters can captivate their audience and successfully sell their product.

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