Earn What You’re Really Worth | Brian Tracy

Summary of: Earn What You’re Really Worth: Maximize Your Income at Any Time in Any Market
By: Brian Tracy


In the ever-changing world of the 21st century marketplace, the key to financial success lies in our earning ability – our capacity for getting paid for results. ‘Earn What You’re Really Worth: Maximize Your Income at Any Time in Any Market’ by Brian Tracy explores the concept of taking control of our economic destinies and equips individuals with effective strategies to increase their income. This book summary takes you through life-changing concepts such as understanding the new normal, the mindset of considering yourself self-employed, personal management, the importance of communication, time management, project management, relationship-building, and problem-solving to elevate your career and earning potential.

Controlling Your Earning Ability

Your earning ability is your main financial asset, and its value is determined by the marketplace’s perception of your skills. You have control over your income, and by using strategic thinking and the right methods, you can multiply it. Today’s earnings are a result of your previous decisions, from which you can learn and make better choices going forward.

Embracing the New Normal

Americans must learn to embrace the new normal to achieve financial success. The economic crisis of 2007-2010 changed the definition of “normal,” taking into account the technological revolution, information explosion, and increased global competition. To succeed financially, you must become more valuable to attract the support of credible people, take risks, work harder, and embrace the unknown. As American philosopher Elbert Hubbard noted, self-discipline is crucial for success, the ability to make yourself do what you should do, whether you feel like it or not, from your first job until retirement.

Career Growth Strategies

The top 3% of high-performing workers see themselves as self-employed, taking charge of their careers and finances. To achieve career satisfaction, define your values and write a personal mission statement. The “Seven R’s of Personal Management” provide a framework for rethinking, reevaluating, and restructuring your work to become more productive and valuable. Focus on the 20% of work that generates 80% of your income and streamline your processes to improve results. Successful people do less but do it better.

Increase Your Value

To become more valuable in the job market, continuously develop your skills that can adapt to changing requirements and industries. Your employer values your contribution to the company’s bottom line, and your knowledge and abilities determine your earning ability. Identify and rate your skills in primary areas and work on improving them to make yourself indispensable.

Strategic Thinking for a Lucrative Career

To succeed in today’s hyper-competitive world, you need to think strategically about your career. This means focusing on activities that generate high profitability while minimizing low-return tasks. To maximize your earnings, identify your most marketable skills and specialize in one or two areas where you excel. Differentiate yourself from others in your industry by becoming an expert in a crucial and profitable area. Identify market segments that pay the most for your skills and concentrate your energy on delivering exceptional performance to those high-paying customers. By following these four pivot points of strategic marketing, you can achieve a competitive advantage and thrive in your career.

Your Guide to Career Fast-lane

If you desire to excel in your career, take charge of every aspect of it and create the job you want. The book offers the “Universal Hiring Rule” that outlines how to create any job you desire, as well as the “Three C’s” of getting hired- contacts, credibility, and competence. With a focus on the right type of work, environment, and salary, you should consider yourself self-employed and all employers your clients. The author suggests thinking in terms of what makes you eligible for the money rather than why you aren’t eligible. He recommends treating interviews as sales calls, focusing on results, and knowing the salary range for the position you seek. By taking charge of every aspect of your career, you can achieve the highest possible starting salary and benefits in your next job.

Master Your Communication Skills

Communication skills are essential for success because they can make or break your message delivery. The ability to communicate effectively can be the difference between success and failure, especially in your career. In his book summary, the importance of improving your communication skills is emphasized, highlighting the three parts of direct communication, which are words, tone of voice, and body language. It is essential to ensure that all three parts work together in a congruent manner. Effective communicators need to master the art of listening, time management, and understanding their audience’s needs. Improve your communication skills by constant preparation and practice, which makes perfect.

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