Hello, My Name Is Awesome | Alexandra Watkins

Summary of: Hello, My Name Is Awesome: How to Create Brand Names That Stick
By: Alexandra Watkins


Step into the fascinating world of Alexandra Watkins’ ‘Hello, My Name Is Awesome: How to Create Brand Names That Stick’, where you’ll learn the crucial elements of naming your brand or company for unbridled success. Explore the SMILE acronym, providing you with a comprehensive guide to choosing names that evoke positive emotions, serve the purpose, and grow with your brand. Understand the importance of evading the Seven Deadly Sins of Naming, so your brand name doesn’t fall prey to confusion or annoyance. Embark on this journey to devise your own powerful, evocative brand name that sticks in the minds of your target audience.

Crafting a Memorable Brand Name

A brand name should evoke positive associations without being difficult to understand. The author recommends using the SMILE approach to conceptualizing a perfect name: Suggestive, Meaningful, Imaginary, Legs, and Emotion. A good brand name should also create space for wordplay and make people smile, leaving a lasting impression in their minds. The article illustrates this concept with examples like Facebook, Amazon, Timberland, and Ben & Jerry’s. Choosing a brand name that aligns with your brand’s values and evokes a sense of emotion is crucial for success.

7 Deadly Sins of Naming

In the world of branding, naming plays a crucial role in a company’s success. The book details “SCRATCH” – seven deadly sins of naming and how to avoid them. These seven sins—Spelling change, Copycat, Restrictive, Annoying, Tame, Curse of Knowledge, and Hard to Pronounce—can ruin a brand’s reputation. The author suggests conducting an online search, using voice recognition software, and avoiding generic words to stay away from these sins. The author emphasizes that insider knowledge can be confusing and that companies should avoid using difficult-to-pronounce names. By adhering to the SCRATCH principle, businesses can create a memorable and distinctive brand name that stands out in the market.

Crafting the Perfect Brand Name

When it comes to generating a compelling brand name, brainstorming in groups is not always the best approach. Instead, start by drafting a creative brief that defines your brand and what you want the name to communicate. Take time to create a map of your brand’s key ingredients and ensure you approach it thoughtfully. After creating the brief, generate name ideas on your own and search for inspiration through movies, music titles, and images that align with your creative brief. Once you have a name, seek feedback from trusted sources and avoid watering down your idea by sharing it with random outsiders. Remember, the best names aren’t always the safest or most conventional; trust your instincts and be open to being different. Finally, once you have the ideal name, secure your domain name.

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