How Creativity Rules the World | Maria Brito

Summary of: How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold
By: Maria Brito


Dive into the world of creativity and discover its immense potential in the realm of business, art, and beyond. ‘How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold’ by Maria Brito unravels the numerous myths surrounding creativity and emphasizes the importance of novel ideas in today’s ever-evolving world. Gain access to insights on how to tap into your creative genius, catalyze innovation, and courageously challenge the status quo. Learn how to infuse creativity into your business, develop meaningful connections, and foster an empathetic and authentic mindset, all while cultivating the art of mindfulness and openness to change.

The Value of Creativity

The worlds of business and art are closely intertwined and creativity is the common denominator. This book argues that everyone has the potential to be creative, regardless of their profession. The key to unlocking this potential is a drive to improve the status quo and regular exercising of your “creativity muscle.” By dismissing the link between business and art, you’re missing out on a valuable resource that can lead to endless innovative ideas. Embracing creativity can benefit every facet of life, no matter your industry or artistic talent.

Busting the Myth of Creativity

Creativity is wrongly perceived as a sudden flash of insight gifted by a Greek muse and reserved for certain people. In reality, creativity is a trait humans can develop by choice. The ancient Greeks believed in two forms of creativity: one gifted by the gods and the other mastered by humans. We, too, must recognize our capacity for creativity and work towards developing it. After all, it is a skill highly coveted by employers and a means to stay competitive and adaptable in today’s changing market.

The Rise of Individual Creativity

In pre-14th century society, intellectual work was seen as collaborative effort. But during the Italian Renaissance, individual artists’ creativity blossomed, and powerful families commissioned artists to increase their prestige. This led to the concept of the artist as a creative genius. Today, technology has stripped down the artist’s role, leaving only their core value of creativity. The United States government coined the term “creative” as a class of person after World War II as proof of their superiority over the USSR. Artists have since continued to develop individual creative capacity.

Innovative Thinking

Innovation does not happen out of nowhere. It is a fresh perspective on existing ideas or connections between seemingly disparate things. There are several ways to achieve this. Aggregation, for instance, involves the fusion of different concepts to create something greater than the sum of its parts. To cross-pollinate, draw from strengths and skill gaps to create powerful ideas by linking them. Repetition and collaboration also foster creativity. It is crucial to note that originality is down to observation and finding less apparent connections. E-commerce thrives on the cross-pollination of ideas from different industries, opening new doors for innovation. You can use storytelling to create a holistic experience for customers through combining goods that excite you. Innovation is not just about quality but also the method applied to achieve it. By adopting creative thinking, you may create something that is both new and relevant while boosting your brand’s aesthetic.

Unleash Your Creativity

Creativity isn’t a talent that some are born with, and others are not; it’s a practice that anyone can learn. Successful artists have specific habits and practices that foster creativity, which anyone can adopt. The key is to let go of prejudices, assumptions about how things must be done, fear of uncertainty and risk, and double down on your routines when you face creative blocks. Businesses can leverage creativity-producing routines and repeated actions to build an authentic brand story.

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