How Did I Get Here? | Tony Hawk

Summary of: How Did I Get Here?: The Ascent of an Unlikely CEO
By: Tony Hawk

Introduction

Discover the fascinating ascent of Tony Hawk, the unlikely CEO and professional skateboarder, in the book ‘How Did I Get Here?’. Through a compelling narrative, Hawk shares the humble beginnings of his career, the importance of passion and perseverance, and valuable business insights that he gained along the way. This summary encompasses key highlights that showcase Hawk’s expertise in carving out success in unconventional fields and offers readers practical advice applicable to their own dreams and aspirations.

Tony Hawk: Lessons in Passion and Perseverance

Tony Hawk is not just a legendary skateboarder but also an accomplished entrepreneur. In his book, he emphasizes the importance of a strong support network. He advises to let passion guide you, hone your craft, and never become satisfied with your achievements. It’s essential to stay humble, coach others, and listen to both sides of every business deal. Additionally, Hawk stresses the importance of giving back and persistence. He encourages ignoring naysayers but not rebelling just for the sake of it. Hawk’s family played a vital role in his success, and he advocates finding people with the same passion and mentoring them. Lastly, he advises clearing your mind and trusting your gut to succeed in business. Tony Hawk’s lessons in passion and perseverance offer invaluable insights into becoming an expert in unconventional fields.

Tony Hawk’s Success

Tony Hawk’s meteoric success in skateboarding led to his establishment of the Birdhouse Projects brand and his infusion into the surf-skate culture. He never let his success get to his head, and even when the skateboarding craze was dwindling, he persevered. Hawk’s forward-thinking led to the establishment of the Hawk Clothing line for children, despite no market existing for it. He often broke rules by using repurposed corporate logos and unlicensed music and videos on his merchandise. However, he advises to hire the best lawyers to resolve legal issues. Hawk’s story emphasizes the importance of passion, perseverance, and constantly pushing boundaries to achieve success.

The Making of Tony Hawk’s Pro Skater

Tony Hawk, a professional skateboarder, proposed a video game idea to depict an authentic skater lifestyle with actual tricks, punk rock music, and clothing. This proposal was initially rejected by producers for not being mainstream. However, Activision took the chance and provided a one-time buyout deal for the use of Hawk’s name for the game, which he turned down and opted for royalty payments instead. The game, Tony Hawk’s Pro Skater, was released in 1999 and became one of the highest-grossing video game series selling over seven million copies. Hawk’s brand name also gained a lot of momentum, and his clothing line became highly demanded. He licensed his brand name to a more monumental company, Quicksilver, and advises against selling the rights to your name. Hawk also believes that you should join a licensing partnership with a company that respects your expertise and makes judgments based on your suggestions.

From Napkin to Profit: The HuckJam Tour Story

In 2001, skateboard legend Tony Hawk had an idea to create an arena-sized ramp system for fans to watch skateboarders and other extreme athletes outside of competition. He sketched the plan on a napkin, and with million-dollar investment, the Boom Boom HuckJam tour was born. Despite financial struggles, Hawk and his team adjusted the program and marketing, eventually making HuckJam profitable. Hawk advises to write down your ideas, evaluate your vision, seek backing, and build a trustworthy team. The tour faced sporting accidents and cringe-worthy demands from sponsors. BMX star Dave Mirra bailed out on the day of the tour to host a TV show, leading Hawk to replace him with Dennis McCoy, who quickly learned the routines and became a central athlete in the tour.

Tony Hawk’s Entrepreneurial Ventures

Tony Hawk, famous for selling skateboarding culture, has had both successful and failed business ventures. His 15-year partnership with Per Welinder ended with the downfall of Blitz Distribution after investing in a new business sector they did not understand during an economic downturn. However, Hawk’s blind leap into the BMX bike industry with HuckJam resulted in high sales after hiring a BMX pro as a consultant. Hawk always chooses business deals that offer the best chance for him and his friends to skate. Despite his failures, Hawk’s willingness to take risks and willingness to learn from experts have led to his successes.

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