How to Become a Rainmaker | Jeffrey J. Fox

Summary of: How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
By: Jeffrey J. Fox


Discover the crucial skills and strategies of becoming a rainmaker, the kind of salesperson everyone aspires to be, in the book summary of ‘How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients’ by Jeffrey J. Fox. This summary will help you explore valuable insights on cherishing customers, understanding lucrative business prospects, and showing the value of products. Fox’s guiding principles will provide you with techniques for responding adeptly to customer objections and making the most out of professional interactions, thereby leading you on the journey towards becoming a rainmaker in any industry.

Be a Rainmaker

In today’s competitive business world, being a good salesperson isn’t enough. To stand out, you need to be a rainmaker, an artist in sales who commands respect. Rainmakers bring in the most money and new business, making them invaluable to any company. But don’t worry – anyone can learn to become one. To do so, you must be able to answer the question, “Why should this customer do business with our company, with me?” Rainmakers see every customer as an opportunity to bring in more business, making sure they get and keep customers by providing top-notch service. Whether you’re in sales or not, every employee’s job is to keep customers coming in and coming back. With the right mindset and strategies, anyone can become a sought-after rainmaker in any industry. Remember, good customers are demanding, but if you can provide them with what they need and show them why your company is the best choice, you’ll be making it rain in no time.

The Rainmaker’s Credo

Becoming a successful rainmaker is achievable if you prioritise customer needs. This means listening to them, providing exceptional value, and going the extra mile. This is what the “Rainmaker’s Credo” emphasizes. It highlights the importance of cherishing customers, treating them as you would a best friend, and pricing your product based on its “dollarized” value. Moreover, it encourages teaching customers to want what they need, delivering products to customers’ preferences, and exceeding their expectations. Finally, the “Rainmaker’s Credo” advises thanking and helping customers, reminding them of the value they received, and asking to do it again.

Win and Keep More Customers

Always answer why the customer should do business with you. This implies making sure that the answer benefits them and fits their agenda, not yours. Your objective is to treat them the way you would like them to treat you, by always putting yourself in their shoes. You must concentrate on the customer and be on high alert by listening to what they say. Every sales call should have a well-written plan that includes objectives, questions to ask, something to show the customer, anticipated objections, ways your product or service is different, closing strategies, and addressing any surprises. Big companies and successful customers are usually better prospects. Customers buy either to feel good or to solve a problem, and the answer can always be expressed in dollars and cents. The goal is to be helpful, not only likable or friendly.

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