Jeffrey Gitomer’s Little Red Book of Sales Answers | Jeffrey Gitomer

Summary of: Jeffrey Gitomer’s Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
By: Jeffrey Gitomer


In the fast-paced world of sales, Jeffrey Gitomer’s Little Red Book of Sales Answers offers readers a treasure trove of insightful and practical advice. This book unravels the mystery of maintaining a ‘Yes! Attitude’ to succeed in both personal and professional life. Gitomer introduces 5½ elements at the crux of a positive attitude, emphasizing the importance of self-awareness, action, and personal attributes. With anecdotes, relatable stories, and wisdom cultivated over years of experience, this book summary guides readers on a journey to build optimism, perseverance, and resilience, all in the pursuit of a fulfilling and rewarding life.

The Power of a Yes! Attitude

The Yes! Attitude program emphasizes the importance of a positive attitude, not just for personal fulfillment but also in creating affirmative responses even when the answer is “no.” The formula comprises five and a half elements that help in achieving and maintaining a Yes! Attitude. These elements include having insight into one’s attitude, self-awareness of how attitude affects relationships, taking positive actions, identifying strengths and weaknesses, and always saying “Yes!” to influence positive action. By embracing a Yes! Attitude, one can attain an optimistic mindset that leads to personal and professional fulfillment. Positive reinforcement of a Yes! Attitude can result in internal and eternal happiness, even in the face of external challenges.

Attaining a Positive Attitude

It is possible to control how you react to negative circumstances by actively choosing to have a positive attitude. A positive attitude is defined as dedicating yourself to thinking and reacting positively. Once you achieve a positive state of mind, it’s important to build on it by seeking out positive influences and making it a habit. Having a positive attitude is something that must happen internally, and once you achieve it, you can bless others with it. It’s important to test your attitude and become self-aware by asking yourself questions. Watching the news can hinder your growth of positive energy because it’s negative. Instead, you should use your time wisely and do something that will have a constructive impact on your life. Finally, there are 7 ½ ways to attain a positive work attitude, such as taking responsibility for yourself, becoming solution-oriented, and thinking before talking.

Changing Thought Patterns

The key to understanding others is by first understanding your own self. Altering the way you think is pivotal to this understanding. By reading specific books, such as Think and Grow Rich, How to Win Friends and Influence People, How to Stop Worrying and Start Living, and The Power of Positive Thinking, you can initiate this change. Your thoughts, lifestyle choices, and attitudes are directly correlated to your success in both personal and business life. Positive contemplation and surrounding yourself with “attitude gems” inspire optimism and energy. Negative thoughts breed stress, anxiety, and illness and can cause a decline in vitality, as well as impact the way you interact with others. You must combat negativity through daily actions such as meditation, small kindnesses, or performing good deeds for others. It is essential to remain positive, especially on challenging days.

Attitude Actions for a Positivity Boost

This book summary illustrates how reacting positively to situations can help to achieve a positive attitude. The author suggests using “Attitude Actions” in responding to complaints, such as saying “Thank you!” instead of “I’m sorry.” The book also emphasizes the importance of understanding oneself to understand others. Individuals can reprogram themselves to react positively to situations by framing a positive response like admitting that it’s no one’s fault but one’s own, avoiding confrontational and negative words, and helping others without expecting something in return. The author encourages individuals to use a variety of “attitude actions” like giving compliments, being affectionate, and using cheerful language with their children, spouse, and co-workers. By spending a few minutes every day doing something to improve their positivity, individuals can enjoy the fulfillment that comes with inspiration and motivation.

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