Likeable Social Media | Dave Kerpen

Summary of: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
By: Dave Kerpen


Discover the secret sauce behind building a strong and respected brand on social media with Dave Kerpen’s ‘Likeable Social Media’. This book summary will unveil the key to creating remarkable interactions, fostering a sense of belonging, and engaging with your customers in a meaningful way. Find out how easy it is to transform your social media strategy by following the simple steps outlined in this book, including listening to your customers, using Facebook’s powerful tools, creating authentic connections, and integrating social media into every aspect of your business. See your brand grow in visibility and reputation as you dive into these exciting tactics!

The Art of Likeability

Dave Kerpen’s book is a comprehensive guide on how to become more likable, focusing on seven key principles. Using relatable examples and practical tips, the author explains how to listen attentively, be authentic, and make others feel important. He also stresses the importance of smiling, thanking, and apologizing when necessary. Ultimately, Kerpen argues that being likable is a valuable asset in both personal and professional contexts, and that anyone can improve their likability by following his advice and practicing these principles consistently. This book is an excellent resource for anyone interested in improving their people skills and enhancing their interpersonal relationships.

Always Listen to Your Customers

Communication is a two-way street that involves talking and listening. Sadly, many businesses tend to focus only on advertising and neglect to listen to their customers. By listening, businesses can gain valuable insights, discover which products work and which are not working, gather ideas for future endeavors, and address negative stories about their business before they turn into viral sensations. Gathering feedback was once expensive and time-consuming, but with social media, it’s easier than ever before. Businesses can listen to their customers by searching social media for brand names and industry-related phrases or subscribing to paid services that monitor these sites for them. By utilizing listening programs, businesses can learn and grow and, ultimately, improve customer satisfaction.

Facebook Micro-Targeting

The power of Facebook’s micro-targeting functionalities allows businesses to connect with the right customers easily. With a few clicks, businesses can buy ads that only reach a desired demographic, increasing the accuracy of their advertising campaigns. Users who like a company’s page also get to see the posts in their feeds, creating a direct communication channel. By creating posts that encourage engagement, businesses can create two-way communication, starting discussions and telling stories.

Building Rapport through Social Media

Social media offers businesses the opportunity to connect with customers in a personal way, fostering real conversations and building rapport. Companies should engage with customers authentically by responding to complaints and positive comments, using a friendly and personal tone. This approach allows companies to establish a deeper connection with their audience, resulting in improved customer service and a positive brand image.

Collaborate with Your Customers

Entenmann’s Banana Crumb Cake’s comeback teaches us how companies and customers can collaborate through social media to benefit each other. Companies can create new products, listen to feedback and showcase their expertise on social media. Customers can directly petition businesses for what they want and form a community with each other.

A few years ago, a man’s love for Entenmann’s Banana Crumb Cake sparked a comeback of the product after it had been discontinued. His daily posts on Entenmann’s Facebook page asking for the resumption of production led the company to post a poll. The poll went viral and the overwhelming number of people voted in favor of Banana Cake. This cake is now one of the bestselling products of the brand. The key message is to collaborate with customers.

The case of Entenmann’s Banana Cake demonstrates how companies and customers can work together through social media. In 2010, Glacéau used social media to release a new flavor of Vitamin Water. It posted a poll on Facebook for people to vote on their preferred variety and even solicited suggestions for packaging and design. The result was Connect, a black-cherry lime drink that boosted Glacéau’s sales by more than 10 percent.

When companies interact with their customers on social media, they can provide useful knowledge to them as well. Applebee’s, a popular restaurant chain, posts short videos where its chefs show off how to make some easy recipes at home. This makes customers more loyal and creates a personal connection between the brand and their food.

Creating a collaborative back-and-forth relationship between companies and customers brings real value to both parties. Companies can use social media to listen to feedback, create new products, build a community around their brand, and showcase their expertise. Customers, on the other hand, can directly petition businesses for what they want and form a community with each other.

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