Likeable Social Media, Revised and Expanded | Dave Kerpen

Summary of: Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More
By: Dave Kerpen

Introduction

Dive into the fascinating world of social media marketing with Dave Kerpen’s ‘Likeable Social Media, Revised and Expanded’. This book provides you with practical tips and guidance on how to use the power of social networks like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more to delight your customers and create an irresistible brand. Explore the art of listening to your target audience and crafting engaging conversations that build genuine relationships with your customers. Discover the importance of authenticity, transparency, and integrating social media into your entire customer experience. This book will help you master the rules of social media and emerge as a likeable, customer-friendly brand.

The power of social media

Author Dave Kerpen experienced excellent communication and connectivity through online social media when he tweeted about his long wait at the Aria Hotel in Las Vegas. Instead of responding, the Aria ignored his tweet, while the Rio Hotel, a competitor, responded positively, apologizing for his experience and wishing him a great stay in Las Vegas. After using Facebook’s Like button to recommend the Rio to his 3,500 Facebook friends, Kerpen generated thousands of dollars in new business for the Rio. Through online social networks, people can instantly share their likes and dislikes, influencing others positively or negatively. Likewise, the Rio Hotel’s prompt response to Kerpen’s tweet led to a significant increase in its business, as Kerpen’s Facebook likes undoubtedly affected his friend’s opinion of the hotel in a positive way. Overall, social media’s ability to communicate and connect with people can significantly impact businesses if utilized correctly.

Key Social Media Platforms

Learn about the most popular social media platforms and how they can help you connect with your target audience.

In 2010, Facebook introduced the Like button, and since then, it has become a ubiquitous feature on millions of websites worldwide. The button enables Facebook’s 600 million users to share their interests and preferences, providing effective word-of-mouth marketing. Social networks are now taking over traditional media as consumers move online, making it essential for marketers to shift their focus to social platforms.

Facebook is the largest social network, providing users with several features, including individual profiles, fan pages, and interest groups. Companies and organizations can use Facebook to connect with targeted consumers. Twitter, with 200 million users, is a microblogging service with 140-character messages that can help you develop valid insights about consumers who buy products or services like yours.

YouTube is the most popular video-sharing website, and firms use it to showcase their products and services. While some videos may go viral, it’s best to ensure that your target audience sees them. Foursquare is a location-based social networking tool that retailers use to extend special offers to mobile users.

LinkedIn is a professional network with over 100 million businesspeople and professionals. It is ideal for recruitment, retention, industry collaboration, and connecting with professional colleagues. Blogosphere has 150 million blogs, and companies can use them to showcase their expertise and update content at least twice weekly.

There are specialized social networks on various interests, including professional and amateur photographers on Flickr, music lovers on MySpace, and rich people on Affluence.org. Angie’s List, TripAdvisor, and Yelp are review-style social networks that offer niche services to communicate with highly targeted consumer groups.

In conclusion, social media platforms offer a wealth of opportunities to connect with targeted audiences effectively. Understanding these platforms’ features and their role in reaching and engaging consumers is essential to leverage these platforms for your brand’s benefit.

Mastering Social Media Marketing

The world of social media is constantly evolving and presents a plethora of opportunities to businesses looking to promote their products and services. To excel at social media marketing, companies must follow these proven strategies: listen to your audience, define your target audience, act like your consumer, invite your customers to be your first fans, create authentic dialogue, be transparent, integrate social media into the entire customer experience, and make it easy for customers to buy. By following these steps, companies can build a strong brand identity and create an online community that boosts sales.

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