mobilized | S.C. Moatti

Summary of: mobilized: An Insider’s Guide to the Business and Future of Connected Technology
By: S.C. Moatti

Introduction

Dive into the mobile revolution as explored in ‘Mobilized: An Insider’s Guide to the Business and Future of Connected Technology’ by S.C. Moatti. In this book summary, we delve into the importance of the ‘human-first principles’ in mobile products’ design, the transformative role of smartphones, and how leading companies like Facebook and Uber dominate their respective industries. Learn about the Mobile Formula, which encompasses the beauty and effectiveness of design, the extension of human capabilities, and the spirit of creating meaningful experiences for users. Get a glimpse of the future of mobile technology as it continues to evolve and become an even more integral part of our lives.

The Mobile Revolution

Mobile technology has revolutionized the way we interact with AI, personalized marketing, and technology. It’s designed to enhance social and creative interactions, putting people first with “human-first principles.” As the technology continues to develop, it will become embedded in everyday objects, and we may even see it implemented into the human body. With most people carrying their mobile devices at all times, it’s clear that this change is momentous and will continue to innovate.

Winning in a Mobile-First World

With mobile devices surpassing computers in usage, companies need to adopt a “mobile-first” strategy to succeed and avoid being left behind. In “Mobilized,” the author highlights the impact of the mobile boom on the global economy, with the industry contributing an average of 5% of gross domestic product in many countries. The key to mobile success is the smartphone app, which secures customer loyalty, allows for push notifications, and enables tracking of marketing campaigns. While the upfront costs of developing a great app may seem daunting, it pays back in greater customer engagement and increased revenue.

Mobile-First Philosophy

The importance of embracing a mobile-first philosophy in running a successful company is highlighted. Companies like Uber and Airbnb became successful due to their mobile-first approach. The sharing economy is discussed, where people make money by leasing their underused assets through app-accessible intermediaries. A new middle class is said to be flourishing in the sharing economy. Initially, Facebook found it challenging to shift towards a mobile-first approach, but it eventually acquired solid mobile firms to ease the transition. The message is clear – great mobile companies start with human-first visions for a better world.

The Mobile Formula

The Mobile Formula is composed of three fundamental rules that govern the development and nature of mobile products, essential for success in the modern mobile revolution. The adherence to the Mobile Formula’s principles ensures that products incorporate essential features required in a mobile-first world, such as speed, simplicity, and smooth interaction design. By following the Mobile Formula, businesses can guarantee that their mobile products deliver superior user experience, providing them with a competitive edge in a fast-paced market.

Building Beautiful and Effective Mobile Products

Mobile products have become an extension of individuals and designers aim to create products that are both beautiful and effective. The design should be driven by the “wow” factor, which creates a primal response. Users also seek efficiency as beauty resides in simplicity. To ensure ease of use, designers use the “thumb test”. The mobile revolution has resulted in the personalization of everything for users. To build beautiful and effective mobile products, designers must consider five clear, concise design elements that draw users’ attention, and build trust. These elements are the “onboarding,” “single task” functions, “navigation,” “performance,” and “gesture.” With trust, permission-based personalization, like push notifications and location tracking, can broaden an app’s interactions with customers. Moreover, the simplicity of design is vital, which must pass the “mom test.” As mobile products become embedded into our clothes and accessories, designers must build both “focusing” and “expanding” functions. Customized focusing and expanding elements, like “sign-up” and “payment flows,” will simplify integration. Lastly, the beauty of the iPhone was its ability to combine a phone, music player, and PDA into one sleek product.

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