Newsjacking | David Meerman Scott

Summary of: Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
By: David Meerman Scott


In the fast-paced world of news, attention spans are shorter, and the battle for media coverage is fiercer than ever. ‘Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage’ by David Meerman Scott provides a groundbreaking approach to winning media attention. The summary of this insightful book unravels the power of timing and how one can successfully capitalize on trending stories by adding a unique perspective. Dive into the book summary to discover fascinating real-life examples highlighting effective newsjacking, the strategies to follow trends, maintain credibility, and how you can even use newsjacking to recover from a PR crisis.

Mastering the Art of Newsjacking

Learn how to leverage the power of newsjacking to get your message out to the world, even with minimal resources. In his book, David Meerman Scott shares how effective newsjacking can require seemingly impeccable timing, but can lead to significant media attention worth millions of dollars. Meerman’s book asserts that the digital news cycle has drastically changed the way businesses and individuals consume news. Newsjacking can be used as a powerful tool by anyone with an understanding of what’s trending in the media at any given moment. It is, therefore, essential to take advantage of the right opportunity to add a new angle to an already existing story. Meerman shares examples of successful newsjacking and how one can take advantage of the media landscape, oh, and don’t be caught unaware — others could be newsjacking you already!

The Art of Newsjacking

In the world of journalism, the first paragraph of any news story is usually all about the facts, with the “why” and “what next” following in the second paragraph. However, if you can’t find a way to be included in the first paragraph, the second paragraph is a prime opportunity. This is where newsjacking comes in. By offering a unique angle or perspective on a breaking news story, you can catch the attention of journalists and potentially be mentioned in that crucial second paragraph. With journalists under pressure to produce articles quickly, the key is to get your story to them as soon as possible. Newsjacking not only offers the chance for exposure but also the opportunity to bring attention to important issues and causes.

Newsjacking: Staying Ahead of the Game

In today’s world, following the news and staying informed is crucial to succeed at Newsjacking. But how can one do that? The author suggests utilizing the social media feeds of bloggers, analysts, and journalists to monitor trending topics and keywords. Furthermore, maintaining an online presence that is insightful and credible can help get noticed by reporters. One way to achieve this is by responding to changes and news in one’s industry by providing commentary and reflections. Another tactic is to transform the competitor’s announcements into an opportunity for publicity by issuing media alerts. Lastly, newsjacking can also be used to recover from a PR crisis if done swiftly.

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