Practically Radical | William C. Taylor

Summary of: Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself
By: William C. Taylor

The Power of Going Extra

Discover how going the extra mile can set your business apart from the competition and lead to long-term success. Learn from the experiences of Zappos and MGM Grand Las Vegas and how they excelled in customer care and revenue generation, respectively. By putting in the effort to exceed current standards of excellence, businesses can thrive and grow beyond expectations.


Welcome to the world of ‘Practically Radical,’ where author William C. Taylor teaches you to set your company apart from the competition and redefine the rules of the game. This book summary outlines how to harness the rule of vuja dé, focus on customer experience, and draw on your company’s past successes. Dive into the world of humbitious leaders, who demonstrate both humility and ambition, and explore the benefits of tapping into collective brainpower. Learn how companies like Pedigree, Commerce Bank, and Zappos have created their unique positions in the market for maximum success.

Rule of Vuja De

In the face of tough competition, established companies need to find new ways of looking at familiar products, either by adding unique value propositions or by leveraging past successes. Two examples of this are the Pedigree dog food company, who positioned themselves as a brand that cares about dogs rather than just a dog food company, and the Swiss Corporation for Microelectronics and Watchmaking, who renewed their watch brands’ identities and created Swatch, a brand specializing in less expensive Swiss timepieces to compete with cheaper East Asian watches. These companies used the opposite of déjà vu, called the rule of vuja dé, to transform their products and stand out from the competition.

Borrowing Ideas, Game Changer

Innovations in one industry can be borrowed from another to create groundbreaking ideas. Henry Ford employed the division of labor from a slaughterhouse to revolutionize carmaking, while Commerce Bank looked outside of the banking sector and mimicked Walmart’s hours to change banking. Similarly, Virginia Mason Medical Hospital adopted management techniques from Toyota, which led to reduced waiting times for patients. Although controversial, borrowing ideas can result in spectacular success.

The Power of Emotional Engagement in Business

Successful businesses are more than just money-making machines, they are communities built on emotional engagement. By prioritizing the emotional connection between company and customer, businesses like DaVita Inc and London Drugs have created loyal customer bases and experienced remarkable success. DaVita’s emphasis on community before company is reflected in its friendly and welcoming centers, where employees are encouraged to engage with patients on a personal level. London Drugs, a Canadian pharmacy that has expanded into different markets, owes much of its initial success to its focus on serving existing customers instead of just acquiring new ones. These companies understand the importance of emotional engagement in creating a lasting bond with customers that goes beyond pricing and product quality. By prioritizing the human touch, businesses can create loyal customers who view their services as indispensable.

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