Purposeful | Jennifer Dulski

Summary of: Purposeful: Are You a Manager or a Movement Starter?
By: Jennifer Dulski


In this comprehensive summary of ‘Purposeful: Are You a Manager or a Movement Starter?’ by Jennifer Dulski, you’ll discover the key to channeling your leadership skills and igniting a larger, world-changing movement. By exploring the stories of individuals such as Manal Rostom, Erdem Gündüz, and Sarah Kavanaugh, you’ll gain insight into how these movement starters went beyond their roles as managers or leaders by uniting large numbers of people around a shared purpose and vision. The summary will delve into factors such as personal growth, effective storytelling, and constructive criticism to enable your movement to evolve and flourish. With this fundamental understanding, you’ll be ready to make a difference in the world.

Leading with Purpose

Manal Rostom, an Egyptian Muslim woman, leveraged her leadership skills to create a movement that sparked change and attracted thousands of followers. Frustrated by negative perceptions towards the hijab, Rostom started the “Surviving Hijab” Facebook group, which quickly gained 40,000 members and evolved into a platform to challenge stereotypes around hijabi women in sports. Her outreach to Nike resulted in becoming the first woman to wear a hijab in a Nike ad and helped launch the Nike Pro Hijab line of athletic wear. Rostom’s leadership and purpose-driven approach demonstrate the power of movements to bring about change.

Small Actions, Big Impact

The book argues that one person can make a big difference even with small actions. As demonstrated by Turkish activist Erdem Gündüz and Rosa Parks, small gestures can lead to significant consequences, inspiring movements that transcend national borders. The author emphasizes that anyone can stand up against injustice and make a difference regardless of where they come from or who they are. The book encourages readers not to be hindered by mental roadblocks and not to get hung up on where to start. The story of Sarah Kavanaugh, who successfully petitioned Gatorade’s parent company to remove the unsafe ingredient BVO from the drink, exemplifies how taking the first step can get the wheels of change in motion.

Purpose and Vision

Having a purpose can initiate change, but a well-defined vision is the key ingredient for success. Neil Grimmer’s vision of having well-stocked shelves of healthy baby food drove him to start Plum Organics. Similarly, the tragic story behind the “Kari’s Law” Act created a powerful vision and purpose for Hank Hunt to ban extra numbers for making phone calls in hotels. A clear vision acts like a compass in keeping you on track, and through storytelling, you can demonstrate the impact of your vision.

The Power of Respectful persuasion

If you want to bring change in the world, a positive attitude is key. Avoid treating decision-makers like targets and instead approach them respectfully. Peaceful demonstrations, organized phone calls, boycotts and signing petitions are some respectful and effective ways to get their attention. To make your efforts even more efficient, map out all the relevant influencers, including people and organizations, that could possibly help your cause. Pursue multiple avenues to bring change. The story of Jennifer Tyrrell is an example of how she used respectful persuasion to bring about change in the Boy Scouts of America’s discriminatory policy.

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