Reach Out | Molly Beck

Summary of: Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence
By: Molly Beck

Introduction

In ‘Reach Out: The Simple Strategy You Need to Expand Your Network and Increase Your Influence’, Molly Beck explores the power of networking. This summary will delve into the importance of expanding your network through meaningful connections and the role weak ties play in advancing your career. We’ll discuss the concept of Reach Out by preparing a list of gifts you can offer to others and the different types of Reach Outs (Re-RO, Follow-up RO, Borrowed Connection, and Cool RO) based on the connection you share with the target. You’ll learn how to craft effective emails and make reaching out feel like a routine, with the utmost focus on achieving your desired results and fostering new opportunities.

Expand Your Network with Reaching Out

To jumpstart a career, the author recommends actively cultivating weak ties within one’s network through Reaching Out – the process of contacting and building relationships with people outside of close family and friends. By expanding your network, you increase your chances of learning about job opportunities and getting recommended for positions by people within your network. Weak ties are especially valuable due to their diverse knowledge and connections. Overcoming anxiety and regular practice of Reaching Out can lead to transformative breakthroughs in your career.

Power of the Reach Out

Want to improve your networking abilities? The key is Reach Out (RO). By offering at least two gifts and a specific, concise favor, you can establish a meaningful professional relationship. It’s not just about what your target can offer, but also what you have to offer them. Be creative with your gifts and take inspiration from Trista Harris, who landed an interview with Sir Richard Branson by offering credentials and media exposure to a conference. When it comes to favors, be specific and considerate of your target’s time. With these tools in mind, master the art of the RO and elevate your networking potential.

The Four Types of Reaching Out

When reaching out to someone, you need to consider the type of relationship you have before deciding on the most effective approach. The book outlines four types of Reaching Out (RO): Re-RO, Follow-up RO, Borrowed Connection, and Cool RO. Re-RO is for someone you know but not very well, Follow-up RO for someone you’ve met once or twice, Borrowed Connection for someone you’ve never met but have a mutual contact with, and Cool RO for someone you have no connection with. It’s always a good idea to pay a compliment and refer to any common connections, but the closer you get to the Cool RO, the less personal your approach should be. Finding a balance between the different types of ROs is key to a successful Reach Out strategy, keeping in mind that response rates vary, with Re-RO and Follow-up RO yielding 60 to 80 percent response rate while Cool ROs lead to only a 25 percent response rate on average.

The Power of Reaching Out

Reaching Out is a strategy that can help you achieve many types of goals, whether you’re looking for a job or trying to advance your business. There are different types of Re-RO targets, such as former coworkers or hiring managers, that can lead to opportunities. When borrowing ROs, it’s important to remind your contacts of your skills and goals. Reaching Out can also result in meaningful connections with potential clients, journalists, and mentors.

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