The NOW Revolution | Jay Baer

Summary of: The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
By: Jay Baer


Embark on a journey to explore the ‘Now Revolution,’ which has transformed the business landscape through the power of social media, open discussion forums, and 24/7 connectivity. This summary of Jay Baer’s book, ‘The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social,’ illuminates how companies can navigate this new era. Learn how to embrace a new perspective that values your company’s culture, use social media to find and engage with customers, recognize the importance of hiring the right people for a social media-driven world, develop a social media strategy that involves all departments, and adapt to the evolving speed of communication and customer expectations.

Embracing the Now Revolution

In the ever-evolving business world, social media has transformed the way companies operate. The Now Revolution is here, and it has impacted decision making, crisis management, and customer service. The culture, operations, functions, and organization of companies have shifted, making it essential to acquire the proper tools and change perspective. Social media platforms provide unprecedented opportunities to engage with customers. To succeed in this emerging arena, companies must follow seven essential rules, including embracing immediacy, transparency, and collaboration. With the right approach, companies can thrive in the Now Revolution.

The Importance of Company Culture in a Social Media World

In the age of social media, a company’s culture is just as important as the product or service it sells. Leaders must focus on creating a strong corporate culture, built on trust, diversity, and open communication. This means involving employees in decision making and regularly seeking feedback. Social media provides a barometer for the health of your culture, allowing customers to make real-time decisions about whether to support your business. To thrive in this environment, leadership must prioritize creating a company culture that reflects its values and mission.

Building a Strong Company Culture Through Social Media

To create a cohesive company culture, it’s essential to hire individuals who align with your values and culture. Use social media to find and evaluate potential hires’ online presence for desirable characteristics such as curiosity, enthusiasm, and connectivity. Develop a “Cultural Manifesto” that encourages employee participation and acts as a work in progress. Integrate social media and real-time web activities into job descriptions and provide tools and resources. Inculcate a mindset for the “greater good” to foster solidarity within the team.

The foundation of a successful company is a strong and cohesive culture. This can be achieved by hiring individuals who share the same values as the company rather than just their expertise. Utilizing social media to evaluate potential hires’ online presence can offer insight into their desired characteristics such as innovation, multitasking, and good writing skills. Creating a “Cultural Manifesto” that is ever-evolving and open for employee participation can further foster unity within the company. By integrating social media and real-time web activities into all job descriptions, employees can become ambassadors of the company culture. The resources and tools provided to employees should allow them to bring their vision for the “greater good” to fruition. The ultimate goal is to develop a mindset that fosters solidarity within the team, ensuring everyone can excel.

Social Media Strategy for Immediate Response

In the current era of immediacy, companies must break away from traditional hierarchical structures and involve all departments and employees in social media initiatives. The book suggests educating teams with goals, vision, and purpose and encouraging employee involvement. It draws an analogy to a football team to guide the development of social media activities, where the coaching staff designs strategies consistent with the company’s vision and assigns specific roles to players. The players can be information gatherers or frontline responders who act as the public face of the company. The booth includes stakeholders from different departments like HR, research, product management, legal and compliance, IT, etc. A comprehensive social media strategy ties it all together. The book also emphasizes establishing social media policies and guidelines that include the firm’s vision, ethics, transparency, and best practices. Moreover, it encourages a culture of strength that accepts failure rather than discourages it. With an outside agency’s help, companies can kick-start social media programs, but running their program is ideal.

Listen to Your Customers

Social media has revolutionized communication, and customers expect companies to listen to them. Listening can be passive or active, and it is crucial to have a strategy that involves employees and technology-based search and measurement mechanisms. Measuring social media is essential and should be part of your company culture. The information gathered through careful listening can benefit all aspects of your business. There are different levels of listening, with the most advanced incorporating interdepartmental collaboration through a “fully wired” listening system.

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