The Startup Checklist | David S. Rose

Summary of: The Startup Checklist: 25 Steps to a Scalable, High-Growth Business
By: David S. Rose


Venturing into the world of start-ups can be intimidating and complex. ‘The Startup Checklist: 25 Steps to a Scalable, High-Growth Business’ by David S. Rose presents an actionable guide for entrepreneurs preparing to launch a new venture. This summary covers key concepts such as creating a compelling business model, establishing a lean business plan, and understanding how to work with competitors. It also delves into assembling a dream team, allocating equity, and incorporating your business. With step-by-step advice on managing finances, adopting efficient technologies, and attracting investors, this summary provides a roadmap to building a successful, scalable business.

Starting Smart

Learn how to start a successful business with 25 key action steps, from creating a compelling business model to negotiating term sheets with investors.

Starting a business in the 21st century requires a different set of skills and knowledge from those needed in the past. To build a strong foundation for your start-up, you need to follow 25 key action steps that will help you start smart. In this summary, we will cover these steps and guide you on how to create and run a successful business.

First, you need to create a compelling business model that is based on a great concept that you can convey to potential customers. You must determine whether the profits you can generate selling your product or service exceed the cost of producing it. Also, you should consider the product’s viability, its potential price point, and whether the company’s viability will increase as it grows.

You need a lean business plan that focuses on generating value and outlines the actions you will take, including setting a schedule for these actions. Your business plan won’t remain static and will be revised along the way based on the results of your actions as the business grows and changes.

Understand your rivals and their strategies to gain a competitive edge. Seek feedback from potential customers, monitor your competitors’ promotional activities, visit their businesses, and interview their former employees and customers. Gather as much data as you can about them, not just information that fits your preconceptions.

Your dream team is essential to your start-up’s success. You should decide what kind of co-founder you need and realize that you could face failure or bankruptcy. Determine if you have the skills and willingness to play the role of an entrepreneur. Remember that if you hire friends, prepare yourself for events that could threaten your friendships.

Discuss with your new colleagues how you will share equity, think about the “entrepreneurial value” you and your colleagues are generating and consider replacement costs. At some point, you have to turn your product or service into something to which your customers can react. Create a minimum viable product to test your idea and ensure that you are providing value to your customers.

Establish your brand with online public profiles by setting up a website and public profiles on platforms like CrunchBase, LinkedIn, and Gust. Seek support from a larger community that includes people managing other start-ups, those who finance them, and government agencies interested in your company’s welfare.

Incorporate when you begin taking on partnerships, members of staff, and investors or by the time you need to set up a bank account. Most entrepreneurs starting a new venture don’t think they need a lawyer, but you do. Lawyers know the regulations that govern starting an organization. Once you incorporate your startup, establish a board of directors to help your business grow.

Select an accountant and accounting system to keep track of cash flowing in and out and seek help with transforming your financial data into financial reports. New entrepreneurs find it challenging to gain access to money except their own. You have a slender chance of convincing suppliers to give you credit; they’ll want to review your credit history, which involves examining how often you obtained credit and then satisfactorily paid your debts.

Open bank, credit card, and merchant accounts and concentrate on dealing with one bank where the bankers will work with you and evaluate your business prospects. As your business succeeds, it will become progressively more difficult to gain insights into your processes. Depending on the nature of your business, decide what data and metrics you should monitor.

As your start-up grows, you will need to hire more people carefully. To hire individuals who might work well together, sign up people who fit well with your business. Place your current members of staff or people you intend to hire into one of four quadrants: team leaders, team players, specialists, and waivers.

Set up a mechanism to provide equity to people you want to hire, and establish an employee stock option plan. Businesses that start small or offer professional services need little initial capital, but most companies require money to fund their growth. Determine a valuation for your start-up to help convince outside investors to pay a premium based on the potential future value of a share.

In conclusion, starting a smart business requires you to heed these 25 key action steps. Create a compelling business model, understand your rivals, build a dream team, allocate equity, build a minimum viable product, establish your brand, network, and incorporate. Choose key technologies, platforms, and vendors, track your data analytics, recruit employees and freelancers, and provide stock options. Learn what investors want to see, use crowdfunding and online platforms, and negotiate term sheets with investors. Finally, maintain a rapport with your investors and determine your start-up’s valuation.

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