The Truth About Money | Ric Edelman

Summary of: The Truth About Money
By: Ric Edelman


Embark on a journey to master the art of business writing with the book summary of ‘The Truth About Money’ by Ric Edelman. Our summary distills the essence of Edelman’s insights, guiding you towards effective written communication in diverse contexts – from emails, letters, and reports to proposals and cover letters. Discover how to harness the power of clarity, simplicity, and conversational language to engage readers and achieve your desired outcomes. Learn the importance of audience awareness, tone, and organization in crafting compelling content, and elevate your writing skills with Edelman’s nine-step method.

Writing for Success

Good writing is crucial for career advancement. Business writing must be clear and up-to-date to achieve your desired outcome. Most people write using outdated styles, but identifying and reversing bad habits can lead to great writing. Use positive words to create a checklist for good writing and ensure your written communications enhance your professional image.

Bringing Back Conversational Writing

Oral storytelling and spoken literature aren’t lost arts; they’re foundations for authentic business communication. Writing conversationally by sharing thoughts like we speak, using clear and concise language with short paragraphs creates the perfect balance. Such a style allows for authenticity while retaining the message’s essential purpose. Read your message out loud and give it the “say-ability” test to evaluate how an individual might speak during a face-to-face conversation. Bring a piece of yourself to your writing and create meaningful, genuine interactions in a world where personal connections and conversations are often absent.

Master the Nine-Step Method for Exceptional Writing

The quality of your writing reflects on your reputation. Don’t let one poorly written document tarnish it. To avoid this, hold yourself accountable for using the nine-step method to master good writing.

Writing with Purpose

The key to effective writing is to understand the underlying objectives beyond the surface message. For instance, an email inviting colleagues to an award ceremony may seem like a mere announcement, but the true goal could be to gain recognition and build stronger relationships. Always ask yourself what you’re trying to accomplish before putting anything on paper.

Tailoring your Writing

To effectively communicate with your audience, consider their interests and viewpoints. Answer their question, “What’s in it for me?” by making your writing relevant to them. This ensures that they will care about your message.

Choosing the Right Tone

When writing, it’s essential to consider your audience and objectives when determining the tone of your message. While you want to be conversational, avoid emotional content, criticism, and humor. Cheery, grave, intimate, or professional tones may be appropriate depending on the context.

Strategic Writing

Writing with a purpose requires considering the needs of your audience. Whether it’s a memo to a boss, employee, or colleague, tailor your message accordingly. When tackling a longer piece of writing, make a list of necessary topics to cover.

Organizing Your Ideas

Efficiently organizing your ideas is essential for effective communication. After brainstorming and mind-mapping, take some time to arrange your ideas. You can make a list or highlight essential concepts to prioritize them. The method you choose should be one that works best for you. Various software programs can also help you organize your ideas. By following this step, you ensure that your message is clear and straightforward.

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