Weird Ideas That Work | Robert I. Sutton

Summary of: Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation
By: Robert I. Sutton


In the modern landscape, innovation remains a vital component for success. It’s time to do away with old ideas, practices, and behaviors and embrace new ways of thinking. Dive into the book summary of ‘Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation’ by Robert I. Sutton. Explore how following these unconventional yet effective principles can help you unlock creativity, bring about profitable change, and encourage new perspectives in your organization. However, remember that innovation carries inherent risks, and it’s crucial to discern the right places and times for applying these groundbreaking ideas.

Innovative Thinking

The path to innovation requires new ways of thinking and acting that utilize fresh approaches to problems and shift away from old practices. This summary describes 11.5 unconventional ideas for sparking creativity and breaking free from history and tradition. However, innovation is not always successful, and it can lead to failure and discomfort. To succeed, it’s important to distinguish between mature tasks that can be routine and those that require innovation. Additionally, failure should be accepted and managed, and barriers to implementing new ideas must be removed. Achieving innovation involves taking risks, but when done thoughtfully and strategically, it can lead to potentially valuable breakthroughs.

Hire Slow to Grow Fast

When hiring, opt for those who learn your organizational culture slowly while quickly grasping skills and concepts. Fast adapters follow standard assumptions, hindering innovation. Instead, seek those who rely on their internal compasses and work independently. Pair them with communicative individuals to access their innovations. Once hired, channel their energies wisely for growth.

Innovative Hiring

To encourage innovation, the author suggests hiring individuals that challenge the status quo. Hiring people based purely on likability leads to a homogenous workforce, stifling creativity and new perspectives. Instead, qualified applicants that offer a distinct viewpoint should be given priority in the hiring process. While routine situations may permit a comfortable hiring approach, seeking differences in people is essential for developing an innovative workforce.

Invest in the Right Personnel

Invest in innovative personnel who can shake up your culture and drive your organization towards success. Rather than hiring for specific positions, prioritize candidates with unique skill sets and aptitudes. Through this approach, you’ll be introducing creativity and growth in your organization, while also investing in a more dynamic workforce. By taking the time to find the right people and finding a role for them, you’ll be investing in your company’s long-term success.

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