What Would Google Do? | Jeff Jarvis

Summary of: What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
By: Jeff Jarvis

Introduction

Prepare to delve into the dynamic world of ‘What Would Google Do?’ where Jeff Jarvis explores the secrets behind Google’s groundbreaking business strategies – insights that have transformed the way companies operate in today’s digital landscape. Through this summary, you’ll gain a riveting understanding of how customer involvement and open interaction have taken center stage, replacing traditional secrecy and narrow focus. Uncover the importance of honesty, transparency and harnessing the power of niche markets in the ever-evolving digital age. At the same time, take a closer look at the rise of free services, network-based companies, and how the knowledge business is driving success in contemporary business models.

The Power of Customer Involvement

Companies that involve customers in product creation gain a competitive advantage through valuable feedback and new ideas. Founder of Dell, Michael Dell, saw this opportunity when he launched IdeaStorm, where customers can contribute their ideas. Google offers experimental products for testing and feedback. Companies also benefit by involving customers in marketing, as happy customers advertise and recommend products they like to friends. Google became the fastest-growing company in history primarily through word of mouth, not marketing. However, companies must maintain honesty with customers to maintain their trust. Openness and interaction with customers are essential in creating a competitive advantage.

Embracing Honesty in the Transparent World

In today’s world, honesty is crucial for companies to gain credibility. With the rise of social media and internet, everything one says or does can be easily found on Google. It is essential to be transparent and admit mistakes openly. The way Reuters handled a case in 2006 serves as a good example of the right approach – removing fake photos, firing the photographer and thanking the bloggers. Google’s unbiased search results and clear indication of advertising also show the importance of integrity. Companies should only do things they can admit publicly. The new generation values honesty and expects others to tell the truth. In this transparent world, honesty will always be the best policy.

Generating More Traffic Through Google

Your website needs traffic to survive, and the most effective way to increase your visitors is through Google searches. To optimize your website for Google, it should be informative, with answers to every possible question that people may have relevant to your industry. By monitoring the searches that lead people to your website, you can know what information your site should provide. Creating a Google-friendly site that improves your PageRank is essential. A simple, clear, and no-frills presentation of information makes your website appealing to both your customers and Google’s computers. Finally, the Internet has revolutionized how media operates, and we will explore its impact.

The New Structure of Media

The internet has revolutionized the media landscape by linking pages and information online, leading to a more collaborative and specialized environment. This change allows everyone to speak their mind, listen, and join conversations in different places at different times. The linking of content has also enabled journalists to specialize and focus on what they’re good at, resulting in higher quality. Companies should mimic this approach by focusing on what they do best and linking to the rest.

Networking for Profit

The internet has brought about an unprecedented era of collaboration and networking. Building or joining a network can be beneficial for both individuals and companies, allowing them to contribute and gain value from the collective. Glam is an excellent example of a successful network, where 600 sites covering women’s fashion, health, celebrities, and other genres have formed a curated content and advertising network with over 81 million worldwide users. Another profitable approach is to provide a platform for others to build on, as demonstrated by Google Maps. By allowing users to develop businesses, communities, and networks on top of the Google Maps platform, businesses have become very invested, making it difficult for competitors to lure them away.

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