Writing That Works | Kenneth Roman

Summary of: Writing That Works: How to Communicate Effectively in Business
By: Kenneth Roman

Introduction

Get ready to revamp your business writing skills with our summary of ‘Writing That Works: How to Communicate Effectively in Business’ by Kenneth Roman. Engage your readers with clear, concise, and correctly structured prose. Explore how shorter paragraphs, sentences, and simplified words can expand your message’s accessibility. Delve into various writing contexts like emails, presentations, plans, reports, recommendations, and job applications. Understand the importance of grabbing readers’ attention, demonstrating value, and avoiding generalizations. By the end of this summary, you will have a solid foundation on which to build your business writing prowess.

Simplify Your Writing

Writing can be complicated, but keeping it simple and natural is key. Short paragraphs, sentences, and words will keep readers engaged without sacrificing meaning. Avoid jargon and technical language, and use a specific and accurate writing style to increase credibility. Replacing or removing unnecessary words and using an active, personal voice will improve your writing and maintain reader trust. Follow these tips to simplify your writing and keep your audience captivated.

Mastering Email Communication

Learn how to write effective emails that grab your readers’ attention and get results.

In today’s world, everyone’s inbox is overflowing with emails, making it easy for your message to get lost. To ensure that your email stands out and gets the attention it deserves, you need to follow a few simple but effective tips.

Firstly, the subject line is critical, as it’s your only chance to make a good first impression. Regardless of your approach, your subject line should be attention-grabbing, such as “Are your customers happy?”

Your tone is another crucial aspect to consider, and it can be easily misinterpreted in digital communication. Start with a positive tone in your subject line and signoff, such as “Thanks so much, everyone!” and “Cheers.”

Less is more when it comes to writing emails, and it’s essential to get straight to the point and only include relevant information. Try to cut at least half of what you initially write to keep your message brief and direct.

Finally, following proper etiquette is key to getting results. Don’t list multiple recipients if you want someone to take immediate action.

If you need to write a personal letter, begin with a handwritten salutation and a direct and succinct first sentence. When making a specific request, start with what you want, why you want it, and end by expressing appreciation. In your final paragraph, explicitly state the required action, such as “please notify us of your decision by June 8th.”

Remember to choose an appropriate signoff that matches your tone. Use “sincerely” or “cordially” for formal messages or “regards” and “best wishes” for casual correspondence. By following these tips, you can master email communication and improve your writing skills.

Crafting a Clear and Engaging Presentation

To make your presentation worth listening to, build a structure with a simple theme, frame your message with value, and present graphs and charts with headlines that foster understanding. Engage your audience by asking questions and incorporating unexpected content like audio recordings. Conclude on a memorable note and, for speeches, engage with the topic and audience but move quickly to the most important point. Edit until it sounds like ordinary speech and you only need to glance at it to stay on track.

Crafting Compelling Business Plans and Reports

Successful business communication relies heavily on well-crafted plans and reports that motivate action. To create such plans and reports, structure them like a pyramid, with an overarching purpose statement at the top followed by subgoals, supported by relevant and contextual facts. Provide clear recommendations for next steps, and tailor your report’s structure to present its purpose clearly and interestingly. Graphs and tables should be included in an appendix.

Writing Persuasive Recommendations

Writing persuasive recommendations requires a simple and effective strategy. To start with, authors should introduce the topic and offer their reasoning in the first paragraph. Demonstrating competence with background information and highlighting benefits for readers can also aid in persuading them. When asking for funding, it is important to describe the amount needed, how the funds will be used and build a sense of urgency. To grab the readers’ attention, add a flourish to the presentation such as opening up with a compelling story that evokes emotions in the readers. By adopting these techniques, authors can convince people of their recommendations and secure funding.

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