Zombie Loyalists | Peter Shankman

Summary of: Zombie Loyalists: Using Great Service to Create Rabid Fans
By: Peter Shankman

Introduction

Welcome to the world of Zombie Loyalists – customers who are fervently dedicated to supporting your brand, spreading the word, and marking you as their ultimate choice. In ‘Zombie Loyalists: Using Great Service to Create Rabid Fans’ by Peter Shankman, you’ll unravel the secret recipe to cultivating this desirable customer base. The book summary highlights the significance of top-notch customer service and interdepartmental collaboration in turning ordinary customers into loyal advocates. Learn how to create memorable experiences through small acts of kindness and surprising gestures that will make your customers feel special, turning them into passionate promoters of your brand.

Breeding Zombie Loyalists

Great customer service is the key to creating Zombie Loyalists – customers who will love your brand and never buy from competitors. Boosting internal communication and encouraging employee initiative are crucial steps to improving customer experience.

Zombie Loyalists are customers who will go to great lengths to support your brand. They will tell their friends about you and never even consider a competitor’s offerings. How do you create such enthusiastic fans? The key to developing Zombie Loyalists is through great customer service. Even the most prestigious brands can fail to win over passionate customers if their customer service is lacking.

To create Zombie Loyalists, you must first streamline your company’s communication processes. No customer wants to wait for hours on hold or in line. Efficient customer support requires all departments to connect and collaborate with each other.

Encouraging employee initiative is the next step. Too often, workers don’t speak up when they notice problems because they believe it’s not their responsibility. But by inviting employees to suggest improvements to the customer experience, they will be more motivated to go above and beyond. For example, simply cleaning the dirty brass poles outside a yogurt shop can make a big difference.

In short, breeding Zombie Loyalists comes down to providing fantastic customer service. By improving communication and encouraging initiative, your brand can create passionate customers who will stay loyal forever.

Building Your Zombie Loyalist Army

Your first supporter is the backbone of your Zombie Loyalist army. Finding your first loyalist doesn’t have to be a daunting task; simple strategies can transform average customers into enthusiastic fans. One such method involves the power of surprise. Encourage employees to perform random acts of kindness, which can create memorable moments for your customers. As the owner, it is crucial to give your customers those special moments as well, setting you apart from other business leaders. Initiatives like using Twitter to interact with customers, offering to pick up coffee for the team, or providing free food can go a long way in creating a personal connection with loyal customers. Remember to focus on the little things while striving to go that extra mile to foster a strong and thriving Zombie Loyalist army.

Creating Zombie Loyalists

Providing excellent customer service by going above and beyond can turn customers into Zombie Loyalists who will spread the word about your business.

Creating loyal customers is essential to the success of any business, and the book “Zombie Loyalists” argues that providing excellent customer service is the key to creating long-lasting loyalty. The book suggests that going above and beyond for customers can create what the author calls “Zombie Loyalists” – customers who are not just loyal but actively promote your business to others.

One way to create Zombie Loyalists is by providing unexpected surprises. By rewarding customers with special favors or taking the time to acknowledge their special occasions, they are more likely to remember your business and recommend it to others. For example, a couple who received a surprise anniversary cake from a spa became Zombie Loyalists and spread the word to their friends.

Another way to create Zombie Loyalists is by showing customers that their problems matter to you. By providing simple and speedy solutions, you can turn a frustrated customer into a grateful customer who will remember your business positively. For example, a tuxedo shop that went out of their way to help a customer find the perfect black suit for an awards gala received positive word-of-mouth advertising that reached 1,000 guests at the event.

In conclusion, creating Zombie Loyalists is all about providing excellent customer service that goes above and beyond. By doing so, you can turn customers into brand ambassadors who will promote your business to others.

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