Nobody Wants to Read Your Sh*t | Steven Pressfield

Summary of: Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
By: Steven Pressfield

Introduction

Welcome to ‘Nobody Wants to Read Your Sh*t’, where Steven Pressfield confronts the harsh reality of writing – no one wants to read your work unless it’s exceptionally good. In this summary, you’ll learn how to captivate your audience, make your writing clear and easy to understand, and create content that is simply irresistible. From the world of advertising to crafting a perfect story, this comprehensive guide is suitable for aspiring authors, screenwriters, and content creators alike. Open this summary, and you’ll find insights to take your writing to the next level, transforming your work into a must-read spectacle.

Writing That People Won’t Put Down

After pouring months of hard work into your novel or screenplay, the harsh reality hits you hard – nobody wants to read your writing. Most writing isn’t exceptional and just doesn’t capture people’s attention. The key is to write clear and engaging content that people won’t be able to put down. This means writing stories that are suspenseful, scary, tragic, or fun. In other words, don’t spend pages describing breakfast. To capture your reader’s attention, focus on the interests of potential readers and find a way of injecting romance, adventure, or tragedy into your topic. If you can master writing for others, you will have a much better chance of grabbing your audience’s attention.

The Art of Apprenticeship

Making a name for yourself as a writer is not an easy feat. In “The War of Art,” author Steven Pressfield recounts his journey of working as an apprentice to a successful screenwriter. Despite enduring five difficult years of rejection, Pressfield learned invaluable lessons that would ultimately lead to his own success.

The Power of a Good Concept

A good concept can turn a lackluster product or idea into something special. Successful advertising and storytelling require a strong concept that surprises and intrigues the audience. Avis Rent-a-Car’s ad campaign turned being second best into an advantage, showcasing the importance of a creative concept. Even the Iliad, one of the world’s oldest stories, employed a smart concept by focusing on a few days of the Trojan War and the captivating story of Achilles. A good concept can turn Greek history into a compelling narrative, emphasizing the effectiveness of a well-thought-out idea.

The Magic of Identifying Problems

In both writing and advertising, identifying a problem is the key to finding a successful solution. For instance, formulating powerful marketing campaigns requires figuring out why a product may not be selling. The same applies to writing stories, where identifying the problem precedes finding the corresponding theme. As demonstrated by the success of the “Uncola” campaign by 7UP and the underlying theme in the series Breaking Bad, identifying a problem is where the magic happens. Once you’re able to recognize the problem, then you’re one step closer to finding the perfect solution.

Finding Your Authentic Voice

Writing is a skill that can be improved by reading and practicing. To strengthen your authentic voice, read the classics in your local library and write letters to your friends. Real wisdom and authenticity come with age, so be patient and experience life’s hardships to have something substantial to offer your readers.

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