How to Be a Power Connector | Judy Robinett

Summary of: How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network Into Profits
By: Judy Robinett


In today’s complex business landscape, success depends on the power of your strategic relationships. The book ‘How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network Into Profits’ by Judy Robinett delivers insightful tactics for building and strengthening your professional network. Discover the key highlights and learn the myriad advantages of maintaining a strategic network, assessing your strategic quotient, and utilizing the 5+50+100 rule. As you explore the power of wide, deep, and robust networks, delve into the significance of ecosystems and master the four phases of power-connecting to get the most out of your network.

The Power of Strategic Relationships

In today’s complex world, having strategic relationships is crucial for success. These relationships provide mutual value through information, contacts, and money. Your network serves as a differentiating factor and can give you access to private information and opportunities. Joining a powerful network can also give you more power and influence. To determine the strength of your network, ask yourself questions such as: how big is your strategic quotient, how many people do you regularly communicate with, and do you have a plan to connect with the people on your wish list? Learn the best ways to curate and grow your strategic network in the following parts of the book.

The Power of Connections

Learn the importance of being a power connector and how to categorize your relationships using the 5+50+100 rule.

When was the last time you introduced someone to someone else who could solve their problem? Power connectors do this all the time. They bring people together, particularly those with resources, to work for the greater good. The book illustrates this with an example of a scientist who helps his biotech company connect with a mayor in Germany, thanks to his father-in-law’s connection.

Organizing and prioritizing relationships is essential for power connectors as they, like the rest of us, have limited time. The book proposes the 5+50+100 rule. The top five people represent your inner circle, the ones you feel the closest to, contact frequently, and would do anything for. The key 50 are the people with whom you have valuable relationships, and you contact them frequently, ideally once a week. The vital 100 are more distant friends and acquaintances that you like and talk to less often than once a month, but they would help you if you called them.

Using this rule, you can have the foundation for strategic-relationship planning. It’s essential to divide your contacts into these categories to spend more time on relationships that matter the most. Becoming a power connector means actively connecting people who can help each other and, in turn, benefit you. It requires a mindset of generosity and the ability to recognize the potential of people in your network. By being a power connector, you can create long-lasting and fruitful relationships while helping others achieve their goals.

Wide, Deep, and Robust Networks

Your network should be wide, deep, and robust. This means finding connections different from yourself in terms of industry, interest, and age to gain insight into diverse perspectives. A deep network is multi-layered, providing you with many ways to achieve a goal. A robust network is responsive to your needs. To develop a strong network, start by seeking out people who disagree with you. Though it may seem like a tall order, these diverse connections are more likely to introduce you to opportunities you wouldn’t discover otherwise.

Navigating Ecosystems for Professional Success

Your success in any field depends on finding the right ecosystem with potential contacts and opportunities. This ecosystem is a web of business and private relationships based on common interests, characterized by high activity and influence. Before entering a new ecosystem, determine your goals, offerings, and what it takes to fit in. Your ecosystems can include your family and friends, passions and interests, and local community. Building a strong network is only half the battle; the other half is learning how to use it effectively.

Power-Connecting for Success

Learn the four phases of power-connecting for maximum success. This summary covers the first two phases: preparation and targeting.

To be a good power connector, you must first go through the four phases of the power-connecting system. This summary will focus on the first two phases: preparation and targeting.

During the preparation phase, it is essential to assess where you are and where you want to go. This means creating a comprehensive list of all your accomplishments, categorizing them according to ecosystems. It’s important to remember that your contacts are just as crucial as your skills and experiences. Thus, make a list of all your contacts and categorize them according to the 5+50+100 rule. This list should include everyone from business contacts to your Starbucks barista.

In the targeting phase, you identify a specific person you want to connect with and prepare for your first encounter with them. It’s important to dress the part and invest in quality clothes. Complimenting the person on their jewelry or ties can also be a great icebreaker. Remember the Marriott 15/5 rule, acknowledging the person within 15 feet with eye contact and a friendly nod and smiling and greeting within five feet.

By following these two phases, you’re on your way to becoming a power connector and can start thinking about the next two phases: reconnecting and connecting your connections.

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