What Color Is Your Parachute? 2021 | Richard Nelson Bolles

Summary of: What Color Is Your Parachute? 2021: A Practical Manual for Job-Hunters and Career-Changers
By: Richard Nelson Bolles


Embark on a journey to rediscover the job market with ‘What Color Is Your Parachute? 2021’, a practical guide by Richard Nelson Bolles. In a time when economic recession has changed the way we hunt for jobs and employers search for candidates, it is crucial to be equipped with the right tools. This book summary will delve into the importance of adapting to the current job market, the power of online presence, harnessing the potential of keywords, and acing job interviews. By the end of this summary, you will have a clearer understanding of how to navigate and succeed in today’s unpredictable job market, as well as how to present yourself in the most appealing light to potential employers.

Navigating the Current Job Market

In the current job market, employers have the upper hand, and it takes much longer to secure a job. Since the economic recession in 2008, businesses prefer to offer short-term, project-based roles, with no health benefits or paid holidays. In 2015, 93% of people aged 18-24 had been working for less than five years. It’s crucial to have the right tools in your toolbox to navigate this unfriendly job market.

Take Control of Your Online Image

In today’s digital world, employers have easy access to a candidate’s online presence and may reject them based on what they find. It is crucial to manage your online image and ensure it portrays a consistent and professional image. Candidates can start by using Google to search for themselves and check if there are any discrepancies with their resume. They should also remove any red flags such as unflattering photos or offensive comments on social media. Studies show that candidates need to take control of their online image as 91% of US employers check social media profiles and almost 70% reject candidates based on this information. The good news is that there are remedies to help manage your online presence, and candidates can take proactive steps to ensure they present themselves in the best possible light.

Improve Your Online Presence with Powerful Keywords

The internet is all about keywords, and you can use this to your advantage to control the search results that pop up when someone Google’s your name or area of expertise. Zero in on the keywords that best represent you and that you’d want to be associated with, and incorporate them into your online profiles to showcase both your professional and personal activities. Starting a blog or commentating in LinkedIn groups can also help improve your online visibility and establish yourself as an expert in your field.

Decoding the Similarities Between Dating and Job Hunting

The process of job hunting hasn’t changed over the years. It’s all about building a mutually beneficial relationship between the employer and the candidate. When looking for a job, not only should you make yourself attractive to the employer, but you must also evaluate if the company aligns with your goals. Despite popular opinion, there are always endless opportunities to explore. You can improve your chances by enhancing your resume, researching market trends, and focusing on new areas of interest. So what are you waiting for? Let’s ace that job interview!

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